Privacy policy

1. Generel

Your personal data is important to us and we are committed to protecting the integrity, availability and confidentiality of your personal data. 

This privacy policy contains information about what personal data is collected by us, how the information is collected and what rights you have if your personal information is registered with a Danish registered company located at Jægergårdsgade 156K, 8000 Aarhus C, Denmark. When you visit our website or purchase goods from us, we process personal data about you, as described below. We act as data controller and you can contact us on regarding the processing of your personal data.

We only collect and use your personal data within the framework of the Danish Data Protection Act and the EU Data Protection Regulation (GDPR), which also applies in Danish law.


2. Order information

When you shop on our website, we process the personal data you provide to us, such as your name, contact information (including address, email and telephone number) as well as payment information. The collected information is used to deliver goods to you as well as process any returned items. 

In addition, we use your personal data to send you messages about your assessment of our delivery, customer service, information if you have won an online competition that you have participated in, or to contact you if there are delivery problems with your order.


3. Traffic and analysis on the website (cookies)

Like most websites, use cookies. A cookie is a text file that is added to your browser's internal memory when you visit or interact with a Web page. collects and analyzes information about usage, traffic and activity on our website. It includes your IP address, browser type, operating system, interaction with advertisements, and pages visited. This is done by using cookies, and we may use cookies to give you personal recommendations about products. 

When you visit our website, you agree to the use of cookies, as specified in our cookies policy. This involves processing personal data, which is based on your consent, which can be revoked at any time. You can read more about the use of cookies, how to revoke your consent, and how to change your settings on the

NOTE: The use of cookies on our website contains only aggregated information and no information that can identify you as a user.


4. Direct marketing based on your consent

If you have given your consent, we may use your email address to send newsletters and marketing materials tailored to you. Thus, we may target our offers to you based on the information we have, including information about your previous purchases as well as demographic information such as gender and address (profiling).

NOTE: You can revoke your consent at any time by unsubsubsting the newsletter.


5. Payment information does not process payment information. For card payment, we do not store information beyond what is necessary to ensure efficient handling of any loading, cancellation or crediting issues. We follow the Accounting Act for the storage of accounting documents.


6. Who your information is shared with enters into a data processing agreement with all relevant persons processing personal data on behalf of us. Our data processors may not process your personal data in any other way than agreed with us and described in this privacy policy.

We may share your information with our logistics partners who provide your order, analytics and marketing service providers, IT solution providers, accounting firms or payment service providers.

In addition, we do not share your personal data with third parties unless required by law or if we have your express consent to do so.


7. Storage time and deletion procedure

Personal data is not stored longer than is necessary to fulfill the purpose of processing and statutory tasks that we have, for example, under accounting law. You can request access to your personal data by contacting us as described below.


8. Update or changes in personal data policy

If this privacy policy changes, the changes will be published on the website 14 days before they are implemented.


9. Your rights

You have the right to access the information collected about you, and you may require correction of incorrect or incomplete information. You can also request that information about you be deleted. You have the right to object to the processing of your personal data, and under the EU Data Protection Regulation (GDPR) you can ask to receive your personal data in a structured and commonly used format so that the personal data can be easily transferred to you or another data controller chosen by you.

If you wish to complain about our processing of your personal data, you are encouraged to contact us at

Questions or requests for access to information registered about you can also be directed to

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